Vision
The ability to see or perceive.

Vision requires the ability to look back at history and learn its lessons but also to be able to see the changing paradigms of our current social and business environment in order to adapt and suceed in the mission you under take.

The classic example of a paradigm shift occured in the watch industry. For centuries, the Swiss owned the watch industry. In the late 60's the Swiss had a 65% share of the global watch market and over an 80% share of the global profit.

How then, within only 10 years did the Swiss market share fall to less 10% market share?

What happened? The watch paradigm shifted. The quartz watch was invented.

Quartz watches didn’t have the sophisticated watch movements, there were no bearings, no main springs, and no moving parts. The Swiss watch manufacturers could not see the change in technology and its potential in the marketplace.

Who developed the quartz watch? The Swiss did!

Swiss design-engineers created the quartz watch and presented it to the Swiss watch manufacturers who rejected the idea. They could not see the quartz potential and as a result they didn’t even patent the idea. Later that year at the global Watch congress, the Swiss research engineers displayed their quartz creation.

A little unknown Japanese company named Seiko saw the design and its potential …and the rest is history. Within 10 years the Swiss had gone from owning the market, to not even being a player. Seiko went from a nobody to being a leader in the global watch market.

Change is inevitable and today changes come faster and faster.

A decade ago the internet came and travel agents were replaced by travel sites. Over the last few years, the push technology of radio stations are being replaced by pull technology of music download sites and streaming internet music services. Within the next few years movie and TV shows will be distributed the same way as music. Within a decade the internet will begin to become interactive TV.

The internet has opened up the exchange of information and ideas in another quantum leap forward making it possible for every person with a computer to be able to publish and share knowledge. There has not been such a leap forward in acessability to knowledge since the printing press made books affordable for the common man.

Will we make the most of the paradigm shift we are now living in the midst of and will we make the most of the Information Revolution?